The street lighting architecture is an essential part of an environment’s aesthetics. Creating an effective streetscape involves selecting products that not only blend with the architecture, but also suit their surroundings. Effective outdoor lighting needs designs that are not just an optimum mix of performance and aesthetics, but also sensitive to the growing environmental and energy demands. As part of such an environment, the luminaires’ appeal in the daytime is just as important as their performance at night. Wider roads like highways, main and auxiliary roads require poles and fixtures with considerable mounting heights. On the other hand, historic areas, gardens, city centres and pathways use more pedestrian-scale products to create an inviting environment. Incorporating ornamental luminaires into a streetscape can create an ambiance that pairs well with the appeal of the surrounding structures. Though ornamental poles and luminaires invoke an early era through their appearance, they have evolved with state-of-the-art LED technology. Designer LED outdoor luminaires can provide the required surface illumination using less energy, with a better uniformity. The LED technology is improving rapidly in terms of luminous efficacy, colour quality, optical design, thermal management and cost, and when combined with aesthetic product design, it delivers a safe, sustainable and wholesome lighting experience.